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Why are Japanese companies investing so heavily into Europe?

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The Big Enquiry Question
Why are Japanese companies investing so heavily into Europe?

Purpose of the enquiry

It is very unlikely that you do not have a Japanese product at home, whether it be a Walkman, computer, television or car. Japanese companies are now very common in many parts of the United Kingdom. The aim of this web enquiry is for you to explore the reasons why there are increasing numbers of Japanese companies locating in other countries, particularly in the UK.

Your Task: Wrekin Council (the Local Authority that is responsible for the Telford area) has decided that in order to attract more firms to Telford, wider publicity is needed. You work for a large advertising agency which has been asked to produce a promotional package encouraging foreign investment into the Telford area. The Council have not identified the exact items that must be produced, and are relying on your expertise, imagination and innovation. It is your first big assignment for your new company, and you need to impress your managing director!

You will need to include

Background information about the location of Telford and Shropshire within the UK.

Facts about foreign companies that are currently found in Telford, including reasons why they decided to locate in Shropshire.

Details about what Telford has to offer new companies – assistance, grants, incentives etc.

An appraisal of the advantages and disadvantages of Telford for business location – but remember you are promoting Telford!

An evaluation of the perceptions of local people towards such investment.

Some assessment of the likely quality of life that new workers in Telford would experience.

Little questions with weblinks

What is Telford like?

www.telford.gov.uk

www.telford.uk.com/ 

www.virtual-shropshire.co.uk/photographs/ 

Why do firms locate outside of their home country?

www.invest-in-the-uk.com

www.cumbria.com

www.dundeecity.gov.uk

www.kpmg.co.uk

What foreign industries are there in Telford?

www.eds.co.uk

www.ricoh-europe.com

http://www.telford.uk.com/news/newexp.html 

Why have they located in Telford?

 

What would it be like to live and work in Telford?

www.telford.gov.uk

www.telford.uk.com/ 

www.virtual-shropshire.co.uk